Venom To Re-Brand Their Portfolio Of RC Models Under Atomik RC

Venom To Re-Brand Their Portfolio Of RC Models Under Atomik RC
Mar 19, 2012No Commentsby Trevor "Chilly" Duncan

Venom has announced that their popular line of RC models will soon be sold under the new Atomik RC brand name. Read the press release below for all the info:
In a move to focus Venom’s entire efforts on the development and marketing of its rapidly growing battery and charger business, Vertical Partners West, LLC, [VPW], parent company of Venom, announces today it has carved out their portfolio of radio controlled models and accessories, re-branding them under Atomik RC.
“Although Venom was born a radio controlled model brand, after 11 years, it’s become primarily known for its leadership in rechargeable batteries both in and outside the RC Model Industry,” says Clint Bower, Co-President of VPW. Over the years, Venom’s leveraged their battery expertise and strong factory relationships to serve a diverse range of clients from model hobby and consumer electronics manufacturers, to Hollywood studios and motorsports teams. Venom was also behind the creation of the world’s first zero carbon footprint consumer alkaline batteries, a product line later sold to a private investment company in 2010.
Atomik RC was a brand first introduced to the radio controlled model industry in the late 1990’s with a product line of pre-painted model car bodies. VPW acquired this brand in 2006; later merging its products into Venom. “We’re excited to breathe new life into the Atomik RC brand,” says Andrew Bolton, Bower’s business partner and the other Co-President of VPW. “With our largest pipeline ever of new models coming to market this year, we felt now was the perfect time,” adds Bolton.
VPW looks to accelerate their leadership position in rechargeable batteries both in the model hobby business and in their growing base of non-hobby customers under the Venom brand, while marketing its quickly expanding range of radio controlled models under the Atomik RC brand. “Batteries and radio controlled models, though commonly used together, are two entirely different product categories and require different approaches in their engineering, development, and marketing. Our goal is to provide a better experience to our end consumers and diverse retail and wholesale client base by tailoring products and sales programs unique to each product line; having independent brands is a significant part of the equation,” says Keith Wallace, VPW’s Director of Sales & Marketing.
Find us Online www.atomik-rc.com
Friend us on Facebook https://www.facebook.com/AtomikRC
Follow us on Twitter http://www.twitter.com/Atomik_RC
Vertical Partners West, LLC maintains its global headquarters in Rathdrum, Idaho, USA, with offices in Alexandria, Australia and Shenzhen, China. The Venom brand can be found in model hobby shops in over 50 countries and online at http://www.venom-group.com

la marque n'a jamais eu de ''prestige'' alors je leur souhaite bonne chance avec leur nouveau nom! leurs produits sont pas mal pourtant!

Je ne comprend pas pourquoi ils changent de nom... Venom vs. Atomic RC... C'est vrais que atomic a l'air plus attirant...

Atomic font des upgrades de Mini-Z/ XMods depuis des années.
C'est cheap, comparable a Integy.

Attention, y'a 2 Atomic en Mini-Z AtomicRC et Atomik

Atomik sont hot.
AtomicRC vendaient 2 batteries Li-Ion avec un connecteur pour 50$...

La voici la version 2 du VMX450 maintenant nommé MM450 (Metal Mulisha 450) de Atomikrc. Elle est maintenant équippé d'un gyro électrique brushless qui est controlé par un 2ième esc indépendant qui vire à 10000 tours même à basse vitesse , résultat= stabilité à basse vitesse et le plus beau pour ceux qui ont déjà le VMX 450 comme moi, le kit de conversion gyro électrique est 100% compatible avec le VMX 450 , j'ai hâte en sale de convertir le miens . Voici un aperçu du nouveau MM450: